The Maker Letter
Written by Ada since 2020

A weekly letter about craft, business and staying human — read by 62,000 makers.

Read this week's letterSubscribe free

Join 62,000 makers

Essays on craft, creative business and the long game. Free forever, unsubscribe anytime.

Sundays only. No spam, ever.

Recent writing

Marcus Chen · Oct 8

How we cut checkout abandonment by 34%

Five experiments that changed our funnel.

Sofia Reyes · Sep 21

Designing a storefront that loads in under 1s

Edge rendering, image budgets, and critical CSS.

Amelia Kwarteng · Oct 24

AI-assisted merchandising: our workflow

From prompt to product copy in minutes.

Elsewhere

The details that add up

Speaking

Keynotes on craft and creative independence.

The book

'Slow Launch' — 280 pages, out next spring.

Community

A private forum for letter subscribers.

Featured in

Fast CompanyIt's Nice ThatThe VergeHBR

Readers

“The only newsletter I read before coffee.”
J

Jonas W.

Product designer

“Letter 143 changed how I price my work. Thank you.”
M

Mina K.

Illustrator

Support the letter

No surprises, cancel anytime

Free

$0

  • Weekly letter
  • Archive access
  • Community read
Popular

Patron

$7/mo

  • Monthly deep-dive
  • Office hours seat
  • Book discount

Speaking & collaborations